Before you spend,
Know your Supply PathScore™
Supply Path Intelligence - One score, Clear fixes.
PathScore™ is a 0–100 grade that shows how efficiently your media dollars reach publishers. See what's costing you in reseller hops, fee leakage, flagged domains and get specific recommendations to fix it, or auto-fix, before the campaign runs.
Upload any allowlist • Get your Supply PathScore™ in under 60 seconds • No credit card required
We also identify cleaner, more direct supply paths where available.
The Problem
Performance depends on the path, not just the bid.
Between your DSP and the publisher, there's a supply chain. Some routes are direct and authenticated. Others layer in intermediaries that add cost, latency, and noise. Most teams only see this after performance moves.
Hidden Friction
Longer, indirect routes slow bids and reduce access to premium inventory.
Opaque Supply
DSP reporting shows where you served — not the cleanest way you could have bought.
No Common Metric
Without a single grade, it's hard to compare lists, track changes, or align stakeholders.
The Solution
PathScore™ makes supply efficiency measurable
PathScore™ is the industry's first pre-bid score that shows how efficiently an ad dollar reaches a publisher. It grades your allowlist from 0–100 — so teams can act before performance slips.
PathScore™
A single grade you can compare
How to read it
PathScore™ reflects path structure and observed supply relationships, not media quality or brand safety.
Compare campaigns
Quickly see which allowlists are cleaner and which need attention.
Track improvement
Watch PathScore™ move over time. Q1 was 62, now it's 84.
Align stakeholders
A single grade makes conversations simpler across brands, agencies, and ops.
Outcomes
Answer the question before it's asked
Investment teams are beginning to ask about supply path efficiency in QBRs. PathScore™ helps you verify paths pre-bid — so you have the answer ready.
For trading & ad ops
- Audit allowlists quickly and prioritize the biggest drivers
- Identify indirect-heavy domains and surface cleaner alternatives
- Export DSP-ready lists (DV360, TTD, Xandr)
For investment & leadership
- A clear metric to support SPO and efficiency narratives
- Evidence-based conversations with clients and partners
- Enterprise API for internal tools and reporting
How It Works
Get your PathScore™ in under 60 seconds
No integration required. Upload an allowlist and see path structure instantly.
Upload your allowlist
CSV or paste domains. We match against our supply graph instantly.
See your PathScore™
Get a 0–100 grade with the domains and patterns driving the score.
Export & execute
See recommended optimizations - direct path alternatives, flagged domains, estimated savings. Export an optimized allowlist ready for your DSP..
Platform
Built on a living supply graph
Data sourced from 60K+ verified, monetized, programmatic-eligible publishers. Updated daily across 2,200+ SSPs & exchanges.
PathScore™
One grade that summarizes supply path efficiency so teams can compare and improve.
Supply Graph
A continuously refreshed map of publisher ↔ SSP relationships and routing patterns.
Allowlist Manager
Upload, version, compare, and export lists for DSP workflows.
Supply Drift Alerts
Get notified when routing patterns change so you can keep lists consistent.
60K+
Publishers
2.3M
Supply paths
2,200+
SSPs & exchanges
Daily
Refresh
The question is coming.
"What's our PathScore™?"
Be ready with an answer. Upload your first allowlist free — get your PathScore™ in under 60 seconds.
No credit card required • Enterprise API available