Alargo

Programmatic intelligence

See, control, and refine programmatic campaigns in flight.

Alargo maps live programmatic supply across publishers, SSPs, resellers, apps, and CTV, then turns that intelligence into approved buying controls for DV360, The Trade Desk, and real-time API workflows. Use it before launch to build cleaner supply plans, during flight to monitor path quality, and at bid time to help platforms make better supply decisions. The result: more Marketing Accepted Leads, higher CTR, more clicks and impressions, lower CPC, and dramatically reduced DSP warm-up time from days to a couple of hours.

Analyze my campaigns Explore the API

Up to 40% of early-flight budget recovered from live activation: less warm-up waste, cleaner supply, faster first conversions.

alargo · programmatic agent governed · private
ALARGO INDEPENDENT DATA GRAPH, no LLM or DSP Data derived YOUR EXISTING PLATFORMS supply graph live auctions campaign delivery identity · app model score agent you approve DV360 The Trade Desk Amazon raw rows never reach the model. the agent sends decisions, not data. no migration. no new seat. it works inside the platforms you already buy on.

same budget · more working media

Coverage Open web · CTV · Mobile & app bundles · Roku · Android TV · iOS matched
Works with
Google Ad Manager
DV360
The Trade Desk
140,000+ publishers · 10,000+ SSPs · 200M+ programmatic edges · 500M+ hop-weighted traversals · refreshed daily

What Alargo does

The execution layer that turns programmatic intelligence into DV360, The Trade Desk, and API-ready controls.

  1. 01

    Shows where your programmatic budget actually runs

  2. 02

    Identifies inefficient, opaque, or off-brief programmatic paths

  3. 03

    Recommends cleaner authorized alternatives

  4. 04

    Writes approved controls back to DV360 and The Trade Desk

  5. 05

    Gives DSPs and platforms API-ready programmatic decisions

The problem

Where did the money actually go?

Every programmatic campaign has different economics, transparency, and signal quality. A campaign can reach the same publisher through multiple authorized routes, but not every route delivers the same working media, visibility, or performance. The bid gets optimized; the path gets guessed.

DSPs optimize the bid. Alargo helps optimize the path.

When it works

Before launch. During flight. Before the bid.

Pre-flight

Build verified publisher, app, SSP, format, and path controls before launch.

In-flight

Monitor delivery and write approved adjustments when programmatic mix changes.

API

Score programmatic paths for DSPs, SSPs, and platforms before or during decisioning.

The graph

The ground truth of open programmatic.

Alargo maps programmatic across 140,000 publishers, 10,000+ SSPs, and 200M+ programmatic edges spanning web, app, and CTV. Reseller hops and verified direct alternatives, cross-checked from two independent sources: publisher ads.txt and SSP sellers.json. Two-sided verification, self-maintaining through continuous crawling, so it stays current.

140K+
publishers
10K+
SSPs
200M+
programmatic edges
500M+
hop-weighted
2
independent sources
daily
refresh

Bi-directional DSP

Not another report. A control surface for programmatic advertising.

Alargo connects to DV360 and The Trade Desk workflows to read campaign delivery, identify inefficient or risky programmatic paths, and write approved changes back into the platforms buyers already use. Alargo is the programmatic control layer between your media plan and your DSP: the DSP decides how much to bid, Alargo helps decide which programmatic paths are worth bidding on.

01 / read

Pull campaign data from DV360 and The Trade Desk. See hop depth, reseller chains, MFA exposure, suspicious inventory, format concentration, and drift from the plan.

02 / recommend

Find the publishers, app bundles, SSPs, and programmatic paths to keep, cut, replace, or review.

03 / write

Push approved programmatic controls back into DV360 and The Trade Desk, including allowlists, exclusions, verified programmatic packages, and Blue List workflows.

04 / govern

Every action is human-approved, reversible, and audit-logged.

Performance

Cleaner paths create more working media.

Across live DSP campaign analysis, Alargo has identified material efficiency gains by moving spend away from inefficient, opaque, or off-brief programmatic paths and toward verified, higher-quality alternatives.

Up to 40%

early-flight programmatic waste identified

Hours, not days

to first real impressions, instead of a week of DSP warm-up

+15%

observed win-rate lift on optimized programmatic paths

Lower CPC / CPA

when inefficient routes are replaced

Results vary by campaign, DSP, programmatic mix, and activation method. Metrics based on live campaign analysis and/or customer pilot data.

The DSP optimizes the bid. Alargo optimizes the path.

The API

Programmatic decisioning at bid time.

The same graph, exposed to DSPs, SSPs, agencies, and platforms for verification, scoring, monitoring, and decisioning. Every incoming supply chain validated against the two-sided graph with an in-memory hot path, fast enough to sit inline in the bidding loop. Returns a clean / unauthorized / suspect verdict per node plus a completeness score. Unknown publishers enqueue for background crawling, so coverage compounds with every request. Auth per key, rate-limited, audit-logged.

POST /v1/schain/verify 
{
  "completeness": 1.0,
  "nodes": [
    { "sid": "pub-3391", "verdict": "clean" },
    { "sid": "ssp-0088", "verdict": "clean" },
    { "sid": "rsl-4420", "verdict": "unauthorized" }
  ],
  "enqueued": []
}

The ecosystem

Built for the entire programmatic ecosystem.

Alargo is not a DSP, SSP, exchange, or media seller. It's an independent programmatic intelligence layer that helps buyers, DSPs, SSPs, and publishers understand how supply is represented, routed, and optimized.

For buyers

Better campaign control, cleaner working media, and paths you can defend to clients.

For DSPs

Real-time programmatic intelligence to enrich bidding, verification, and optimization.

For SSPs

Surface direct coverage gaps, competitive overlap, and where higher-quality programmatic relationships win more demand.

Tool Factory

Governed AI agents over your data, without engineering.

Describe a question in plain English. Tool Factory generates the governed tool: SQL, Python, schema, tests, against your source. You approve it, and it publishes to an MCP endpoint your chat or agent calls with one key. The agent never sees a row, query, or connection string. Per-customer key grouping, full call logging, PII-safe by design.

Who it's for

Built for the people writing the check.

Alargo gives your team the programmatic intelligence their DSP doesn't have, and the audit trail their CFO is asking for.

CMOs

  • Proof that media budget reaches real audiences, not intermediaries
  • Independent verification you can take to the board
  • One view across agencies, DSPs, and platforms

Heads of Programmatic

  • Recover budget lost to reseller chains and warm-up waste
  • Keep the audience in the brief through every hop
  • Start flights on cleaner paths from day one

CFOs & Procurement

  • Audit trail of where bids actually went, hop by hop
  • Independent verification of managed spend
  • Fewer hidden reseller fees and intermediary leakage

In-House Brand Teams

  • Independent programmatic intelligence, not agency-curated
  • Brand safety and audience integrity enforced pre-bid
  • API integration into existing tooling

See where your budget really goes.

Twenty minutes on your own live campaigns. We show you the paths, the waste, and the recoverable budget.

Book a walkthrough

Supported workflows include DV360 campaign reads and write-back, The Trade Desk Blue List activation workflows, DSP export analysis, and real-time programmatic API decisioning.