Governed Agentic AI
for Programmatic Execution
Powered by proprietary crawling infrastructure mapping 43M+ live connections between publishers, exchanges, and ad networks, observed from the source, not modeled.
When supply paths degrade or resellers inject waste, Alargo identifies and fixes it in real time, removing flagged domains, replacing inefficient paths, and writing optimized campaigns directly to DV360 and The Trade Desk autonomously.
Eliminate DSP warm-up waste, bad inventory, and audience signal loss. Alargo continuously swaps publishers and exchanges to keep campaigns on brief, on audience, and performing from day one.
No credit card required · Enterprise API available
Works with your tech stack
Google Ad Manager
DV360
The Trade Desk
Xandr
Your DSP agent is
operating blind.
Soon every major programmatic campaign will have an autonomous optimization agent attached to it. The only question is whether the agent is operating on real supply-chain intelligence, or just DSP reporting. That difference will determine who wastes budget and who wins.
DSPs see what they served
Not the reseller chain that got them there, the MFA inventory underneath, or the cleaner direct routes they missed entirely.
Reseller hops compound
$10 bids arrive at the publisher as $4 after three intermediaries. Direct paths exist for the same inventory. The agent without supply intelligence can't see them.
Verification catches it after
Post-bid measurement reports the damage. Brand drift, MFA, and audience signal loss happen between brief and impression — pre-bid is the only place to fix them.
What the agent actually does
Not a dashboard. Not a report. An autonomous loop running across every active DV360 and The Trade Desk campaign — with a human-approved write-back to the DSP at every action.
Campaign launches
Your DV360 or The Trade Desk line item goes live. The agent attaches automatically and begins watching every impression path.
Agent detects
- •MFA inventory
- •Reseller drift
- •Off-brief domains
- •Degraded supply paths
- •Audience signal loss
Agent acts
- →Remove flagged domains
- →Replace with direct paths
- →Reroute around resellers
- →Write back to DSP
- →Human-approved in Teams or email
Audience integrity preserved. The audience in the brief is the audience that sees the ad — through every reseller hop, every SSP, every impression.
One agent.
Built on a living supply graph.
Alargo watches every campaign in DV360 and The Trade Desk, identifies broken paths in real time, and writes the fix back to the DSP under human approval. Powered by 43M+ live publisher, SSP, and ad network connections refreshed daily — observed from the source, not modeled.
The data layers underneath
Every decision the agent makes is grounded in a living supply graph. 75K+ open web publishers, 6,200+ SSPs, 43M+ relationships — observed daily, not modeled.
Publisher Intelligence
The agent maintains a live view of every publisher in the open web — IAB taxonomy, GEO, SSP relationships, MFA risk, brand-safety signals, audience integrity by demographic and ethnic segment. 75K+ publishers, all independently verified from the source.
SSP Intelligence
The agent ranks every SSP by publisher reach, vertical coverage, direct relationship density, and geographic distribution. When a campaign's current SSP mix underperforms, the agent identifies cleaner alternatives and proposes the swap — backed by data on every reseller chain in the path.
PathScore™
A 0–100 score the agent uses to compare current paths against optimized alternatives in real time. When the score drops below threshold, the agent triggers a recommendation. Pre-bid, not post-bid.
Campaign Write-Back
Once approved, the agent writes the optimized allowlist directly back to your DSP. Auditable trail. Reversible. Microsoft Teams alerts deliver the approval prompt in the channel your team already lives in.
PathScore™ is how the agent thinks
A single 0–100 score the agent uses to compare current supply paths against cleaner alternatives in real time. Below threshold, the agent triggers a swap recommendation. Above threshold, it keeps watching. Every score is grounded in the live supply graph — not modeled, not inferred.
Q2 2026 Campaign List
↑ 16 points after agent intervention
PathScore™ reflects path structure, used by the agent to decide
Built for the people writing the check
The agent doesn't replace your team. It gives them the supply intelligence layer their DSP doesn't have — and the audit trail their CFO is now asking for.
CMOs & Heads of Programmatic
- →Eliminate up to 39% of learning-phase waste before it's spent
- →Keep the audience in the brief through every reseller hop
- →Recover 30-day flights that perform for 28 days, not 9
- →Prove campaign integrity to clients and procurement
CFOs & Procurement
- →Documented financial accountability for every programmatic dollar
- →Full audit trail of where bids actually went, hop by hop
- →Eliminate hidden reseller fees and intermediary leakage
- →Independent verification of agency-managed spend
In-House Brand Teams
- →Independent supply intelligence, not agency-curated
- →Brand safety and audience integrity enforced pre-bid
- →API integration into existing in-house tooling
- →Direct answers to agency performance questions
The agent layer is coming.
The question is what it's acting on.
If you run programmatic on DV360 or The Trade Desk, the difference between waste and performance over the next 12 months will be whether your agent is operating on real supply-chain intelligence or just DSP reporting.
Enterprise API available · DV360, The Trade Desk, Xandr integrations · Governed and reversible