Supply Path Intelligence
for SSP Growth Teams
See your competitive position, direct coverage gaps, and SPO exposure across a live publisher SSP network graph. Built for business teams who need more at-bats and better targeting.
Confidential by default. Designed to help SSPs win direct supply and defend against SPO, without creating platform conflict.
Ask the graph.
Get targets and fixes.
Alargo maps publisher relationships at the structural layer: direct vs reseller, overlap by competitor, and where buyers can remove you during SPO.
- ✓Competitive overlap vs any SSP
- ✓Direct coverage gaps by vertical and tier
- ✓SPO vulnerability and defendable narratives
You control what gets shared. Nothing is published externally unless you explicitly ask.
The Challenge
Most SSPs operate without structural visibility
Business teams still rely on anecdotal signals and fragmented data. Meanwhile, buyers optimize paths aggressively. The result is revenue risk you only discover after you lose the deal.
Competitive blind spots
Where are competitors listed as direct while you appear as reseller or not at all? Without structural data, you can’t prioritize the right publishers.
SPO exposure
If you’re seen as an indirect path, you’re on the cut list. Most SSPs don’t know where they’re vulnerable until the QBR.
No coverage benchmark
How do you rank by vertical and publisher tier? Without a benchmark, growth targets become guesswork.
Unfocused acquisition
Teams chase lists without context. Alargo identifies the publishers where direct relationships actually move the needle.
What You Get
A competitive intelligence layer for the open web
Powered by a continuously refreshed publisher–SSP network graph. No integrations required.
01
Competitive overlap
See which publishers list competitors as direct while you appear as reseller or not at all. Compare any SSP side-by-side.
02
Direct coverage gaps
Identify high-value publishers where you lack direct relationships. Filter by vertical, tier, and geography.
03
SPO vulnerability
Surface where buyers are likely to remove you from the path. Prioritize defense before the review cycle.
04
Market ranking
Benchmark your direct coverage against the market by vertical and publisher tier. Track progress over time.
40M+
Publisher–SSP edges
2,200+
SSPs & exchanges
54K+
Publishers indexed
Daily
Refresh cycle
How It Works
Fast, private, and actionable
You don’t need to change your stack. We map the market structure around your supply footprint and turn it into targets and narrative.
Pick competitors
Choose the SSPs you compete with most in your target verticals.
Generate snapshot
We compute overlap, direct gaps, and exposure signals using the live supply graph.
Turn into pipeline
Export target lists, outreach priorities, and defendable talking points for deals.
Neutral positioning (so nobody gets upset)
This page is framed as growth intelligence for SSPs. We avoid calling out specific platforms negatively and keep the focus on market structure, direct relationships, and buyer SPO behavior. Nothing is “anti-SSP” or “anti-DSP” here.
Business Outcomes
Turn structural visibility into growth
Intelligence that drives pipeline, defends revenue, and sharpens executive reporting.
Prioritize acquisition targets
Rank publishers by competitive gap and relationship type so you stop guessing.
Defend against SPO removal
Know where you’re likely to be removed and address it before the QBR.
Upgrade reseller to direct
Identify publishers where you’re reseller but competitors are direct.
Benchmark market position
Track direct coverage by vertical and tier over time.
Strengthen exec reporting
Structural metrics that stand up to scrutiny, not anecdotal narratives.
Vertical intelligence
Understand adoption by News, Finance, Sports, Entertainment, and more.
Want your SSP snapshot?
We’ll map direct coverage, competitive overlap, and SPO exposure in a private review. No commitment required.
Confidential · Not shared externally · Built on the live publisher–SSP network graph